Unveiling the Ownership of Ookla: A Comprehensive Insight


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The Ownership of Ookla: Ookla stands as a stalwart in the realm of internet speed testing. As we delve into the intricacies of “Who owns Ookla,” we embark on a journey to unravel the entity behind this renowned internet performance measurement and analysis company.

The Genesis of Ookla

Ookla, a name synonymous with speed tests and broadband analysis, was founded in 2006 by a group of technology enthusiasts who sought to empower users with the ability to gauge their internet speeds accurately. From its inception, Ookla aimed to revolutionize the way individuals assess and comprehend their internet connectivity.

The Current Custodians

As of the latest available information, Ookla is under the ownership of Ziff Davis, LLC., a leading digital media company that acquired Ookla in 2014. Ziff Davis, with its extensive portfolio of digital brands, recognized the potential and influence of Ookla in the online space, making it a strategic addition to their diverse holdings.

Ziff Davis: Pioneering Digital Media


Ziff Davis has been a trailblazer in the digital media landscape since its establishment in 1927. Over the decades, the company has evolved, adapting to the dynamic nature of the media industry. Today, Ziff Davis boasts a comprehensive suite of digital properties, ranging from informative tech reviews to engaging lifestyle content.

Acquisition Strategy

The acquisition of Ookla marked a pivotal moment for Ziff Davis, aligning with their commitment to delivering high-quality digital content and services. The move strategically positioned Ziff Davis to cater to the growing demand for reliable internet speed testing tools and resources.

Ookla’s Continued Impact on the Tech Ecosystem

Innovations and Upgrades

Under the umbrella of Ziff Davis, Ookla has continued to thrive and innovate. The company remains at the forefront of internet performance testing, consistently rolling out updates and enhancements to its suite of tools. Users worldwide rely on Ookla for accurate and real-time insights into their internet speeds.

Global Reach and Collaborations

Ookla’s impact extends beyond individual users, as the company collaborates with internet service providers, governments, and businesses globally. Through partnerships and collaborations, Ookla contributes to the improvement of internet infrastructure and accessibility on a global scale.

The Future of Ookla

Technological Advancements

In the fast-paced world of technology, Ookla remains committed to staying ahead of the curve. Anticipating the future needs of internet users, the company invests in research and development to introduce cutting-edge technologies that redefine the parameters of internet speed testing.

User-Centric Approach

Ookla’s user-centric philosophy drives its mission to empower individuals with the knowledge to make informed decisions about their internet connectivity. By prioritizing user experience and feedback, Ookla ensures that its tools and services remain intuitive and valuable.


In conclusion, the journey to unveil the ownership of Ookla leads us to Ziff Davis, LLC. The symbiotic relationship between Ookla and Ziff Davis has fortified the company’s position as a global leader in internet performance testing. As technology evolves, Ookla, under the stewardship of Ziff Davis, is poised to continue its legacy of empowering users and influencing positive change in the digital landscape.


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